Sarah (START Picture)
Sarah McBain

Sarah grew up in Vancouver B.C., and completed her undergraduate degree in Sustainable Business from Simon Fraser University. While an undergraduate Sarah spent time studying in Sweden and travelled extensively throughout South East Asia. This led her to have a keen interest in promoting sustainable behaviour. She joins START to pursue her interests in understanding consumer behaviour, and factors that facilitate and create barriers in the adoption of pro-environmental technologies. She looks forward to collaborating with diverse groups of students, researchers and professionals as a Masters candidate in the School of Resource and Environmental Management.

Sean McBain

A lifelong resident of Vancouver, British Columbia, Sean joins the START team as a master’s student with an interest in vehicle electrification and automation, specifically around consumer perceptions and adoption. After completing his undergraduate degree at SFU in business and urban geography, Sean worked in the real estate consulting and development industry for some time before returning to SFU to join the MRM program. When not on campus, you can find him on his bike on the road, trail, or mountain.

Jackson Fitzgerald

Jackson grew up in Port Coquitlam, BC and is joining the START team as a master’s student after receiving his Bachelor of Arts from the University of British Columbia in 2019. He hopes to make use of his background in economics and geography to research the determinants of consumer interest in the adoption of new, sustainable forms of transportation.