Sustainable Transportation Action Research Team (START)
The SFU Sustainable Transportation 
Research Team (SFU-START) is a research collaborative within the Faculty of Environment at Simon Fraser University led by Dr. Jonn Axsen that focuses on the transition to lower impact transportation systems. SFU-START takes a unique interdisciplinary approach to its research, combining elements of economics, engineering, marketing, policy and psychology into the analysis of sustainable transportation solutions.
Taking an interdisciplinary approach
We take an interdisciplinary approach to low-carbon transportation solutions, integrating relevant insights from quantitative and qualitative research methods, such as statistical analyses, energy-economy modeling, consumer and citizen surveys, stakeholder interviews, media analysis and policy analysis. Our current research focus centers around four main themes:
Providing Policy and Industry Relevant Research
START produces policy- and industry-relevant sustainable transportation research in three key aspects of transportation: vehicles and drivetrains, fuels and infrastructure, and mobility and travel demand. For each aspect, we aim to produce comprehensive research to assess different transportation technologies, practices and solutions according to technological, feasibility, consumer and citizen acceptance, business and innovation strategy, and public policy.
Sustainable Transportation Action Research Team 