Electric-mobility may be a key component in a successful transition toward deep greenhouse-house reductions. However, widespread uptake and use of plug-in electric vehicles will involve meaningful shifts in social and technical systems. This report considers the potential market for plug-in electric vehicles in Canada’s passenger vehicle sector and investigates how consumer interests may guide such shifts. Data were collected from samples of “Pioneer” plug-in electric vehicle owners and “Mainstream”

conventional vehicle owners from 2013 to 2015.

Reference: Axsen, J., S. Goldberg, J. Bailey, G. Kamiya, B. Langman, J. Cairns, M. Wolinetz, and A. Miele (2015). Electrifying Vehicles: Insights from the Canadian Plug-in Electric Vehicle Study. Simon Fraser University, Vancouver, Canada.

Final Report Documents:

• Full Report
• Executive Summary
• Academic papers (see our publication list)

While we make our survey design documents available (below) to encourage transparency, we ask that you contact us and ask our permission if you would like to implement our survey instruments for your own research.

Survey Design Documents:

• Part 1: web-based background questionnaire
• Part 2: mail-out package, including
  • Cover letter
  • Home recharge assessment
  • Three-day driving diary
  • PEV Buyers’ Guide
• Part 3: Web-based PEV interest questionnaire

Please contact zoe_long@sfu.ca to request additional survey design documents.

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